Strava is an app that allows runners, cyclists, and hikers to track their progress. And with a community of over 135 million users, it has a massive amount of data that helps reveal many trends. In addition, this week, Strava is releasing a new annual report on sports trends. “New global data highlights a trend towards more balanced workouts, with running clubs replacing nightclubs as social venues, as well as the year's top sports facilities”indicates it in its press release.
The Apple Watch becomes runners' favorite watch
As for equipment, the 25-page document published by Strava reveals the connected watches most used by runners. Last year, the most popular tracking device among running enthusiasts was the Garmin Forerunner 235. But in 2024, this first place has been taken by the “Apple Watch Series”, followed by the Apple Watch SE. And the Garmin Forerunner 245 is only in third place. On the other hand, among cycling enthusiasts, the two most popular watches are the Garmin Edge 530 and Edge 830, followed by the Wahoo ELEMNT BOLT V1.
Strava also released the 3 most popular running shoes. In first place, we have the Nike Pegasus, followed by the HOKA Clifton and the Asics Gel Nimbus.
Other interesting trends
Strava says in its 2024 report that there is a big increase in running clubs and group activities. This year, participation in running clubs is up 59% worldwide. And people come not just to run, but also to socialize. In fact, 58% of Strava respondents indicate that they have made friends through sports groups.
“Nearly one in five Gen Zers have even dated someone they met through sports, with Gen Zers four times more likely to want to meet people through sports than at the bar”also indicates the company.
- With a community of 135 million users, Strava has a lot of interesting data on trends in sports.
- It has just published its 2024 report and presents a list of the most popular connected watches among runners
- Apple Watch is in the lead and Garmin is only in third place
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