How to measure the ROI of your digital investments?

How to measure the ROI of your digital investments?
How to measure the ROI of your digital investments?

In 2024, new challenges emerge for industries! The acceleration around AI requires them to accelerate their digital transformation to take advantage of disruptive technology.

“It’s very complicated to measure the return on investment of digital twins. The benefits are seen in the long term. » Here is what we can hear or read when we talk about ROI in terms of digital investments for the industry. I think we can go further (much further) to assess the relevance of implementing a PLM, CRM, ALM or digital twin solution. For one good reason: industrial leaders need to plan ahead before committing significant resources to a digital transformation project.

The first ROI of any digital investment is obviously revenue. When it comes to industrial processes, time is money! In a market that gives pride of place to innovations, the challenge is to be able to reduce time-to-market with design and manufacturing solutions that accelerate your ability to imagine, assemble and distribute new products. And faster production means the ability to generate business opportunities before others!

The second fundamental ROI is that of product quality, which is found at two levels: on the one hand, the digitalization of design and manufacturing makes industrial processes more reliable; on the other hand, management by data (products or customers) makes it possible to better identify possible improvements and the most relevant innovations.

These two ROIs of digital investments cannot, however, mask another more current challenge that is set to become increasingly strategic: CSR! Today, industries are questioning the evolution of their business models to not only better serve their customers but also to emerge as players committed to the planet and society. With the CSRD regulation, which will assume comparability between the CSR performances of all organizations, industries will play in the field of image and reputation. And this “battle” must not be lost! How can digital help? Quite simply because the CSRD is a reporting project and the CSRD indicators are found in your various ERP, CRM, PLM, ALM systems… Industries relying on modern management and steering tools will secure their collection and monitoring processes. consolidation of this data.

Finally, I am convinced that industries must focus on another crucial ROI for their development: talent! In other words, the ability to attract profiles and skills that will generate value for the organization. The challenge, to recruit these new generations, is to provide them with a work environment with modern tools, which make their lives easier and allow them to dedicate themselves to tasks with high added value rather than repetitive and time-consuming tasks. In this logic, the digitalization of the production chain aims to improve operating methods, with engineers or operators quickly accessing product data (CAD, instructions, plans, etc.), controlling technical modification processes or even easily collaborating between departments (design offices, production, quality, etc.).

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