The application, recognized for its support in the food choices of millions of users, now offers a major new functionality: each Internet user will be able to directly challenge brands using additives that pose a health risk.
When the consumer takes matters into their own hands. With its 60 million users worldwide, including 22 million in France, Yuka is already a leading player in consumer food. And to give more power to users, the application announced this Saturday, December 23, that it had developed a functionality that promises to shake up the balance of power between consumers and agri-food giants.
According to Le Figaro, customers will now be able to report the presence of dangerous additives in the products concerned. When the scanned product displays a red dot – signaling the presence of dangerous additives such as certain sweeteners or preservatives – users can click on a button “challenge the brand“. They then have two options: either send a pre-filled email directly to the company with supporting scientific data, or publish a message on the social network X.
A strategy to demand concrete changes
In a video published on YouTube, Julie Chapon, the co-founder of Yuka, emphasizes the key role of consumers. “We are not just consumers, we can also be real agents of change.” She does not hesitate to target the incriminated additives such as sweeteners which disrupt the microbiota, preservatives such as nitrites linked to an increased risk of cancer, or even certain colorings associated with hyperactivity disorders in children. And this recipe seems to work since, according to a 2019 survey by Yuka, 95% of its users had changed their purchasing behaviors by avoiding products containing controversial additives. With this new feature, Julie. Chapon hopes to spark mass mobilization: “It's time to say stop to these additives that threaten our health.“
published on November 23 at 8:30 p.m., Sébastien Salpietro, 6Medias
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