In the world of luxury watchmaking, some prestigious houses are making a bold choice: not displaying their name on the dial. Discover three of these exceptional brands that have made anonymity their watchword.
While most renowned watchmaking houses compete in ingenuity to engrave their logo on the dial of their watches, thus celebrating their history and expertise, some prefer discretion. This approach raises an essential question: does the absence of a logo on the dial diminish the value of these exceptional timepieces?
Some houses have decided to opt for this unique path, has it borne fruit? How do consumers, especially collectors, see this? And above all, is their prestige affected?
Sérica: the art of detail at the rendezvous
Serica, inspired by 1950s sports watches and the WWII military timepieces, has chosen not to adorn its dials with logos. The home highlights harmonious design and meticulous attention to detail, proving that a logo is not necessary to testify to the greatness of a watch. Technical and aesthetic mastery is enough.
Serica watches stand out for their technical characteristics, such as water resistance up to 200 meters and chronometric certification issued by the COSC, after rigorous testing on their Soprod movements. Subtly, the name “Serica Swiss” appears below the 6 o’clock indicator, replacing the traditional “Swiss Made” label.
If you don’t know this Swiss house, know that the watches are displayed at a price ranging from €1000 up to €2000 generally. A small budget to afford a sleek, high-quality watch.
H.Moser & Cie, an imposing dial!
H. Moser & Cie. embodies elegance without a logo. Their collections Pioneer et Endeavour, with classic cases and foil hands, are immediately recognizable thanks to the unique shine of their dials, despite the absence of a logo. This brand proves that the visual identity of a watch can transcend traditional brands.
The Streamliner series, with its 70s-inspired cushion case and flowing integrated bracelet, also stands out for its bold style. Some models in the collection feature scripted logos, paying homage to the almost 200 years of history of H. Moser & Cie.
For this house, you will have to spend a little more than at Serica, since H. Moser & Cie displays models at more than 10 000 €.
Ressence, the essence of minimalism
Ressence redefines the codes of luxury watchmaking with sophisticated minimalism. Ressence’s innovative dials, equipped with advanced technologies, offer an undeniable understated elegance. The sub-dials, each dedicated to a specific function, slowly rotate around each other, creating a dynamic display while ensuring optimal readability.
Ressence shows that minimalism can rhyme with technical complexity and elegance, thus disrupting the conventions of traditional watchmaking.
Finally, here too the price rises a little more, since the watches of the Ressence house are sold from 20 000 € environ.
