Why does YouTube want to spy on your iPhone?

After its war against ad blockers, YouTube is turning its attention to iPhone users and spying on their activities. But why ?

To allow Internet users to better control and manage their personal data, Apple deployed the iOS 14.5 update in April 2021. Thanks to this, all applications went through the box. Authorisation to be able to monitor user activity. Although some of these methods have disappeared from Google’s applications, YouTube decides to do otherwise by asking any iOS user if they want to activate this option to allow advertisements on their smartphones!

YouTube plans to introduce the ATT request to authorize personalized ads!

As a reminder, the video platform fights against ad blockers. Implementing several solutions to counter them, she had, first of all, decided to “spoil the content», speeding up the content until the end. But it doesn’t stop there, because the giant intends to put an end to it.

Indeed, YouTube is currently testing a new strategy. Before going any further, you should know that Apple had implemented an alternative known as App Tracking Transparency, ATT . This required apps to request permission to access and track user data across various websites and third-party apps.

However, in 2021, the Mountain View firm stopped using certain tracking methods in its apps and adopted the policy of its Apple competitor. This prevents it from displaying the request for anti-advertising tracking. However, YouTube will ask iOS users to allow “ personalized advertisements» via a new ATT request.

We’ll explain!

For the famous video host, advertisements matter a lot at the moment. For this, the company tries to find solutions to integrate them. As a result, in the coming months it will display a single message on all Apple smartphones. Indeed, this small notification will ask users if they wish to authorize the tracking of all their activities on websites and applications.

In case the user accepts, all their activities on YouTube will be linked to those of other platforms outside of Google . This will highlight personalized ads and their performance. On the other hand, if he refuses, he will only receive less personalized and more redundant advertisements.

To activate or deactivate this function, simply go to the “Settings“. From there, you will have to press “Privacy and Security» and then on «Follow up“. However, it should be noted that members ofYouTube Premiumand users ofspecialized accounts for childrenwill not have to choose, as they will not be notified of this request.

« We believe this will help us deliver a high-quality and useful advertising experience for users, while benefiting creators», justifies the video host. This aims to convince Internet users to accept its measures against ad blockers!