AI arrives to support creators

AI-based implementations continue at Adobe: after announcing its Firefly Video tool, which allows you to generate videos from prompts in text format, Adobe has just announced new features based on artificial intelligence for its service of stock photography. These tools allow users to personalize images from its collection, while guaranteeing remuneration for the original image creators. This approach aims to reconcile technological innovation and respect for copyright, in a sector in full evolution with the rise of automated image generation technologies.

Adobe optimizes its tools to meet the demand for personalized images

Faced with intense competition from young companies specializing in the generation of images using artificial intelligence, Adobe quickly integrated AI tools into its creation software offering. With solutions like Photoshop, widely used in the content industry, the company wants to offer users the possibility of transforming the images in its image bank to better meet their needs, while continuing to remunerate the creators of the works original.

These new tools allow Adobe users to start with a stock image from the existing collection, which they can then modify using AI options to create unique, personalized visuals. In this process, the original creator of the image is compensated in the same way as if it was used without modificationthus ensuring copyright protection and a fair revenue model.

Adobe’s strategy for secure use of AI images in a commercial setting

With the rise of AI image generation, particularly with tools like Midjourney or Dall-E, and debates over the legality of their use, Adobe has adopted a cautious strategy. The company highlights solutions that ensure that generated content remains secure and complies with legal requirements for commercial uses. This allows Adobe to meet the expectations of professional users, who want adaptable visuals while respecting copyright.

This approach allows Adobe to position itself as a major player that ensures a balance between technological innovation and respect for the contributions of artists. By allowing modification of stock images while providing compensation for creators, Adobe encourages broader adoption of AI while valuing the work of artists and providing legal certainty to its users.

Adobe highlights the creativity and contribution of contributors

According to Matthew Smith, vice president of strategy and emerging products at Adobe, the company recognizes that while some users prefer to generate images from a simple textual description, many want more conventional images tailored to their needs. This request reflects a need for assistance rather than replacement of traditional creations.

Smith says that for the majority of clients, the use of AI in image banks is not intended to replace existing stock of images or the work of creators. On the contrary, it is about increasing their opportunities by facilitating access to customizable images and offering new sources of income thanks to AI, which acts as a complement.

A solution for the “blank page problem”

Matthew Smith discusses a common challenge faced by users, which he describes as the “blank page problem.” For many, creating an original image is a difficult process, and Adobe AI makes this task easier by providing an editable visual foundation.

With these tools, users can start from an existing image, giving them a starting point for unique creations while respecting the original work. This move by Adobe allows artists and content creators to focus more on personalization and creativity, while ensuring respect for original contributions.