Apple CEO Tim Cook Says You’ll Use Your iPhone Less in the Future

Apple CEO Tim Cook Says You’ll Use Your iPhone Less in the Future
Apple CEO Tim Cook Says You’ll Use Your iPhone Less in the Future

In a context where our screen time is still increasing on our smartphones, Tim Cook announces that a solution exists: Apple’s AI in future iPhones.

Tim Cook grants rare interview

WWDC, a conference dedicated to new software for Apple devices, ended last week. While the announcements were numerous, Apple executives were busy giving interviews to different content creators, including YouTubers. If the majority of them were not very rich in juicy information, that of Tim Cook with Marques Brownlee, the number one tech influencer in the world, raised some interesting points.

Between more personal questions, and a ranking game of his favorite Apple products, the central topic of this interview was, you already guessed it, artificial intelligence.

According to Tim, Apple Intelligence will reduce our use of the iPhone

Impossible to miss Apple Intelligence, the cool name that Apple gives to all the new AI features coming to the next versions of software for iPhone, Mac, and iPad. Somewhat behind the competition, Apple is catching up with several different implementations. Between tools in the interface, a finally relevant Siri, and Chat GPT which invites itself to the party, there is plenty to do.

Tim Cook does not weigh his words, and affirms that Apple Intelligence represents “a whole new section of technology”, a new era ultimately. Among the AI ​​questions addressed to him, one of them particularly catches our attention. It takes into account the time we spend each day on our smartphone. According to a report from Data.AI, French people spend on average 3.5 hours per day on their mobile phone. A significant figure, which could be reduced thanks to the intelligent implementation of AI in our small glass rectangles.

Marques asks Tim if this kind of future is possible, here is his answer:

I think it’s a possibility, and an important possibility. As far as we’re concerned, we’ve never been motivated by the fact that people spend their lives on their devices. Our model does not need commitment to succeed. Our model is to empower you to do things you couldn’t do otherwise. We want to give you a tool so you can do amazing things. I’m confident that as things get smarter and smarter with Apple intelligence, you’ll even be able to do things that take more time that will take less time now.

Through speculation about the potential problems of the mass arrival of sophisticated AI in our personal devices, This perspective of gradually detaching yourself from the smartphone screen remains a nice beacon in the darkness.


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