what should we expect from future high-end TVs from Samsung, LG and Panasonic?

The next Consumer Electronic Show in Las Vegas will officially open its doors on January 7, 2025. Once again, it will be an opportunity for different consumer electronics brands to show their know-how and exhibit future models. of TV around the world. Thus, after an interesting 2024 session, the year 2025 also promises to be rich in new products.

The two Korean manufacturers LG and Samsung are preparing to reach a new technical level with their OLED panels. LG Electronics will introduce its G5 series equipped with a new White OLED MLA panel manufactured by LG Display with Meta 3.0 technology, capable of reaching a maximum brightness of 4,000 cd/m² (on small areas of 3%).

This improvement would represent an increase of 30% compared to the previous generation. This figure of 4000 cd/m² is a bit of smoke and mirrors because, as stated, the areas concerned are very small and especially with the brightest mode activated which does not reflect the colors at all. In addition, it does not correspond to the measurement standards when carrying out a test. Indeed, remember that during our test of the LG G4 TV, we measured 1618 cd/m² on a test pattern occupying 10% of the screen surface in Filmmaker mode, the best for a “Cinema” rendering. What must be taken into account, as is often the case, is the announced progression. In real test conditions with optimal colorimetry, we could therefore expect a peak brightness slightly higher than 2000 cd/m² (10% test pattern).

Samsung is not left out with its S95F series. The latter would succeed the S95D series and would be equipped with a fourth generation QD-OLED panel manufactured by Samsung Display. It also targets a maximum brightness of 4,000 cd/m², again marking a significant improvement in performance. Once again, remember that these measurements are carried out on a target of 3% relative to the entire surface of the screen, which corresponds to a small bright area on a dark background and with the brightest mode. During our test, the S95D series television was measured at 1671 cd/m² for a 10% test pattern, again in Filmmaker mode.

Differentiated strategy for Samsung’s 83-inch

Samsung would adopt a particular approach for its 83-inch S95F range. As mentioned previously, the brand would offer two distinct versions: one equipped with a QD-OLED panel (with FAT reference) and the other with a White OLED MLA panel (carrying the FAE reference). This strategy would respond to production and regional distribution constraints. The US and South Korean markets would receive the QD-OLED version, while Europe will be given the White OLED MLA version. To be confirmed.

Samsung will also have XXL TVs

Faced with increasingly pressing Chinese competition, notably TCL which has overtaken it in the segment of televisions over 80 inches, Samsung would react by preparing an offensive on very large diagonals.

The 2025 catalog would thus include three new models: a 100-inch Crystal UHD using a BOE panel, a 110-inch Mini LED television also equipped with a BOE panel, and another 115-inch Mini LED model this time equipped with a CSOT slab. The latter would compete with the TCL X955 series.

Finally, note that Panasonic will also be present at CES 2025. We do not have information on the series that will be revealed there, but according to a representative of the brand, it will have: “very beautiful stories to tell” around its high-end model replacing the excellent Z95A of which you can read our full test.

See you in early January to confirm these rumors. We will be on site, in Las Vegas, to give you all the available information and indiscretions on Samsung, LG, Panasonic TVs and other brands.