The Apple brand will surprise the world during the WWDC 2024 conference. Yes, users can access AI features. This is Apple Intelligence, a tool that will soon be a reference.
Google, OpenAI, Microsoft. These high-tech giants all have AI tools. It is quite logical to see Apple venturing down this path. And the company did not disappoint the public. It will launch Apple Intelligence, the brand’s own AI. From now on, the next iPhone, Mac, and iPad will be boosted by this innovation. Are you impatient?
Apple Intelligence: Apple’s AI
Artificial intelligence, or Artificial Intelligence (AI) is a common name in the high-tech field. But the American company wants to change the definition of the abbreviation “AI”. Now it’s Apple Intelligence. Considerable audacity, which says a lot about the performance of this tool.
Mark Gurman, a journalist specializing in high technology, has already given his opinion about this innovation. For him, AI has “broadly attractive” features. We can then think of a versatile AI, which will cover all areas. Chatbot, image, video, photo generation, etc.
“Apple will announce projects aimed at deeply integrating AI into its core applications and functionalities, while reiterating its commitment to confidentiality and security,” explains a specialist in the field. In summary, Apple wants to launch itself at warp speed into the AI race. Will the competitors prepare strategies to intensify the competition?
Key features for users
Apple Intelligence will be based primarily on OpenAI technologies. However, there will be touches specific to the Apple brand. After all, she wants to redefine the terms, she must live up to the public’s expectations.
This artificial intelligence from Apple focuses mainly on text summaries. With a few prompts, it can focus on articles, web pages, emails, etc. Until then, AI is on par with other benchmark tools.
But she will be associated with Siri, and that’s her super power. Apple’s voice assistance service will be more and more efficient in the near future. The answers are precise, more detailed, regardless of the user’s query.
Focus on the photos. Apple devices can deliver breathtaking images. But with AI, realism and retouching will be competitive.
Of the email and transcription features audio were also mentioned. We are still waiting for Apple’s official announcement to be sure.
Test Apple Intelligence: on which devices?
Older models would not be able to benefit from Apple Intelligence. Indeed, Mark Gurman explained that AI will be available from iPhone 15. However, products with the M1 chip will be able to benefit from the advantages of AI.
Apple opened the dance with AI. But will it end up becoming a leader in the world of artificial intelligence? After all, the company arrives after several benchmark innovations. For me, there will still be work to do before reaching this goal. And for you ?
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