A digital shift to attract new customers
The development of Petru responds to changes in the tourism industry, where visitor habits are rapidly evolving towards digital solutions. Designed in partnership with the start-up Ask Mona, supported by the national France Tourism Tech program, this virtual advisor is presented as an “evolving tool”, capable of adapting to user requests and behaviors thanks to artificial intelligence. “ Digital technology is now essential to reach tourists who no longer go to our traditional reception offices “, underlines Ghjuan Matteu Susini.
By integrating 24-hour assistance, the office hopes not only to attract a younger, more connected audience, but also to increase the impact of tourism on the local economy. « This approach aims to capture a tech-savvy audience while relieving office staff of the most common requests, in order to concentrate on missions with higher added value.” explains the president.
Combining local traditions and innovation
Behind Petru, designed by Félicia Fréguin of Félicia F Design, lies a tribute to the maritime heritage of Cap Corse. The tourist office chose the image of a fisherman to evoke the Capcorsin identity and transmit it to visitors through anecdotes and historical information. « This symbolic choice marks a desire to combine technological innovation and authenticity. », says Gjuvan Matteu Susini.
Beyond direct assistance, Petru will allow the office to analyze visitor requests to adapt its recommendations and optimize the local tourist offer. « The objective is to better meet visitors’ expectations while promoting varied experiences, such as cultural or sporting tourism, and to encourage more balanced use of the area.» concludes the president.
