The Lidl brand is a hit all over the world, which is why Netflix took an interest in it in a successful event documentary.
The success of Lidl is immeasurable and Netflix understands this! The American giant recently unveiled a report on the German brand, and it’s a hit in the United Kingdom !
Lidl, the hard discount that’s a hit
The Lidl brand is based on a simple, but extremely effective, strategy. Suggest quality products at low prices while perfectly controlling costs.
Upon its arrival in France in the 1980s, the German brand quickly established itself as a major player of mass distribution. This success is based on several pillars.
Indeed, Lidl’s business model is based on a limited assortment. Unlike hypermarketsthe brand offers a reduced selection of products, around 1,500 references.
This allows it to better negotiate prices with its suppliers and reduce costs. related to storage. In addition, it places emphasis on its own brands, which are less expensive than major national brands.
But just as attractive for consumers looking for savings. Then, Lidl stands out for rigorous management of its stores. They are designed to be functional, with simple and inexpensive layouts.
Logistics is also intended to be optimized to reduce delays and transportation costs. Which translates into additional savings for the company and therefore lower prices for customers.
When Netflix gets involved
Lidl has also been able to evolve with consumer expectations. Initially perceived as a brand de hard discountshe gradually improved her image.
Since the 2010s, it has invested in quality, particularly in fresh produce and organic. While launching effective and modern communication campaigns, highlighting local products or partnerships with star chefs.
Like Lidl, Netflix has managed to establish itself in the documentary field. Some have also become essential alongside his successful fiction.
These works, whether films or series, therefore fascinate by the variety and depth of the subjects addressed. Titles like Don’t F**k with Cats, Grégory, or L’Arnaqueur de Tinder even sparked viral discussions on social networks.
However, the addition of a documentary dedicated to the Lidl brand did not have the effect discounted in France. Last June, 24 Hours in Lidl ranked third among Netflix films in the UK.
Which therefore surpassed prestigious productions such as The End We Leave From, an acclaimed drama starring Jodie Comer. Or Hit Man, directed by the illustrious Richard Linklater, according to The Telegraph.
When Lidl inspires the streaming giant
Contrary to what its title might suggest, 24 hours in a Lidl has nothing of a thrilling thriller or an action movie. No suspenseful scenes or choreographed battles here.
Indeed, this documentary, originally broadcast on Channel 5, focuses on an ordinary day in a Lidl supermarket. It offers viewers an immersion into the daily life of one of the most popular brands.
Faced with the success of the documentary, Dominic Callaghan, its director, was quick to react with humor on X. “Attention Marvel, number 2 in the Netflix rankings this week, 24 hours in a Lidl. A real adrenaline roller coaster in the central aisle of Lidl. Amazing ! “, he wrote.
Ed Taylor, executive producer at Honeybee Media, explained this phenomenon speaking of “comforting television”. According to him, “our lives are constantly changing and marked by uncertainty”.
He adds that viewers look for familiar landmarks, immutable elements of their daily life. Watching bread bake and be delivered to the store can therefore have a calming effect, almost like a children’s story.
Hi, I’m Ruben, the new web editor at Tuxboard.com. Freshly graduated from a journalism school in Paris, I am passionate about media news, television shows and sociology. I am enthusiastic about sharing with you my articles and my analysis of the news on Tuxboard.
