Isabelle Huot is launching a new collection of fruity beauty treatments!

At the dawn of her 54th birthday, our national nutritionist, Isabelle Huot, has just started a beauty care start-up.

A serial entrepreneur, Dr. Isabelle still surprises and impresses. Its cosmetics range is perfectly designed to be adopted by Generation Z.

Anyone who watches TikTok at all will understand that Isabelle has probably just launched the best move of her career with treatments that young people love. I bet that if its marketing is not aimed at us ladies, it will succeed among girls like mine, Simone, 14 years old, looking for healthy, natural, vegan products and gourmet fragrances. Let it be said, she does not have to convince us, we know that her products, books and content are relevant and solid. And after 7 focus group among women of all ages, she can dream of conquering young people everywhere.

As proof, I left the four products available in phase 1 lying around and I saw my daughter’s beauty care radar activate as if she had just detected gold. I saw her smelling the fragrances of mandarin and pomegranate with delight. Then exfoliate your lips before bed and coat them with the night mask balm in order to wake up with well-hydrated lips without dry skin and cracked by winter. A professional routine, exactly like what Isabelle recommended to me. In short, I had my products stolen, much to the delight of its creator.

His (genius) keys to reaching this new target: oneIsabelle did not hesitate to choose a name in English, in order to avoid the thousand and one complications that she still experiences in English Canada and thus ensure her success abroad.

Secondly, its packaging, far from hyper-sophisticated products only for mature women, has the look of a range halfway between the Korean range which is all the rage among teenagers, La Neige and the classic Clarins. Bingo: my daughter AND I love NU•RISH. Third, Isabelle Huot especially had the flash of not being the face of her new brand. This is where she brilliantly ensures that she penetrates the almost impossible youth market. No more masks coming from the ends of the world for us.

When I ask Isabelle what gives her the seal of confidence in her products, she tells me that the composition of her range is spot on: “The quality and choice of ingredients are powerful. Resveratrol from grapes is an excellent anti-aging agent, Quebec haskap is rich in antioxidants and vitamin C and is not used in beauty. The essential oil fragrances offer an experience in themselves and the hyaluronic acid ensures long-lasting hydration.”

Paraben and sulfate free, she does not hesitate to recommend them on the face. We can imagine that the woman who has been advocating balanced diet for more than 25 years in our media would choose ingredients that were beneficial to consumption in the first place.

Products of natural origin

Its NU•RISH products are composed of 99.7% and 99.9% ingredients of natural origin. When we scan on the Yuka app, they get 3 100% ratings out of 4 for its lip balm, lip scrub and moisturizing body lotion. Its exfoliating gel scores 80%. Phase two promises hair care. Boom, another flagship product for young people who take care of their heads a hundred times more than they did at their age. Collagen will also follow with a profile for skin, hair and nails.

From 1^er June, for the first time in 14 years, Isabelle will no longer work seven days a week. With her lover, she settles into their new home in the Eastern Townships. She will be at her office in L’Île-des-Sœurs on Tuesdays, Wednesdays and Thursdays.

The 40-date promotional tour for NU•RISH ends on May 30. She will be able to devote herself to her radio columns, to Hi helloto her books which she has just written on the 17th^e and the development of NU•RISH in which she invested her retirement fund. The food business, his third, is well delegated to his team.

She will start traveling again after two years spent at the bedside of her father who went to rest up there, on the day of the launch of NU•RISH which she of course canceled to hold his hand until the end. With his blessing, she will now head for NU•RISH while still saving her weekends.

For more information: nurish.ca