IPhone: a faltering alarm clock and falling sales

IPhone: a faltering alarm clock and falling sales
IPhone: a faltering alarm clock and falling sales

According to the RTS, the exact origin of the problem has not yet been officially identified, but avenues are mentioned, including the “attention-based functions” option which is found in the FaceID settings. As a precaution, this function should be deactivated, capable of lowering the volume of alerts without warning, with the device analyzing and adapting to the user’s behavior. Digital expert Stéphane Koch, interviewed in 7:30 p.m., believes for his part that all the technologies available today have updates based on millions of lines of code, and that it is therefore probable that a of these technologies could malfunction. In addition, he points out that sleeping next to your iPhone is not recommended due to the electromagnetic waves emitted which can disrupt brain function. All the more reason to find the faithful beeps of your old morning alarm clock?

Sales are falling

Sales of Apple’s flagship product also generated less than $46 billion in revenue in the second quarter of its staggered fiscal year, down 10% year-on-year. Apple had doubled Samsung in 2023 in smartphone sales, but the Californian once again ceded the throne to the South Korean in the first quarter of 2024, according to the specialized research firm IDC, while the Chinese brands Xiaomi and Transsion have recorded strong growth, in a context of recovery in this market.

From January to March, the Californian group achieved a turnover of 90.75 billion dollars, including 23.6 billion in net profits, two results down year-on-year, but less than the market feared.

Read also: Threatened with a slow ban, Apple must face its Chinese demons

Tim Cook, Apple’s boss, on the other hand welcomed a “historic record” for services, which include the App Store application store, music and video streaming platforms (Apple TV +), as well as storage of remote data (cloud). The activity achieved a turnover of nearly $24 billion, and now represents more than 26% of the company’s revenues. “Over the long term, I think Apple’s evolution toward a services-based business model is a solid approach to offsetting its dependence on iPhone sales,” said Forrester analyst Thomas Husson.

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