Advertising, whether we like it or not, is an integral part of today’s video game landscape and the LG brand intends to use it to its advantage.
According to an article on the site Ars Technica, the South Korean manufacturer has not made a statement to the general public regarding the addition of advertising. Indeed, this only concerns the different advertisers. This is not surprising in itself; this avoids highlighting this practice that users may hate.
For example, Ars Technica cite FlatpanelsHDanother website having witnessed the thing on the LG brand “G4” television. According to the editor, the ads would play just before the screen saver was triggered. Advertisements are not limited only to the brand’s products and third-party advertisements may also appear.
Fortunately, it is still possible to avoid this advertising intrusion. As pointed out FlatpanelsHD, this is an option (for the moment) that can be deactivated; LG only has it enabled by default on its latest products. As shown in the image below, it’s just a tab to uncheck.
Today, advertising is an angry subject and she is at the center of several controversies such as its abundant presence on Youtube and in the subscriptions of certain streaming platforms.
While LG isn’t the only brand in the industry attempting to capitalize on ads, this phenomenon risks becoming very problematic in the coming years. You will probably have to avoid connecting your television in the future and use a media player, if you are tempted to avoid these devices suffering the same fate later.
