This unique collaboration marked a significant milestone: for the first time in the history of the Victoria’s Secret Show, all embroidery was done entirely by Forster Rohner.
Emanuel Forster, CEO of Forster Rohner, emphasized the close connection between the two brands: “Victoria’s Secret is a fantastic partner with a great team. We share a common passion for the product and with our embroidery we always manage to fascinate and inspire in fresh, new ways.”
“We want to show the world who we work with”
Back in May 2024, the Victoria’s Secret creative team visited the Forster Rohner archive in St.Gallen to develop the designs for the show.
“We sat on the floor together, let our creativity run wild and developed the first ideas,” remembers Elisheva Senn, head of the Forster Rohner Lingerie business unit.
Janie Schaffer, Chief Creative and Design Officer at Victoria’s Secret, praised Forster Rohner’s outstanding craftsmanship and fine sense of detail: “We want to show the world who we work with – a traditional, high-quality supplier that is deeply rooted in haute couture is rooted,” she emphasized.
«With the Swiss-based textile company Forster Rohner, we created the most inspiring looks our catwalk has ever seen. Every imitation feather is carefully thought out, every sequin is precisely sewn on by hand and every design tells its own story.”
From St.Gallen to New York
Victoria’s Secret’s communication about the St.Gallen embroidery company began weeks before the show. Last summer, two Forster Rohner employees Juliette Schwander, Sales Director, and Seraina Ryffel, Designer, traveled to New York to collaborate on social media content that expressed the inspiration and creativity behind this partnership. This content was posted on the Victoria’s Secret Instagram channel.
It was a special highlight for the Forster Rohner team to share the story of this unique partnership via social media. Things got even more exciting when the company received six exclusive tickets to the Victoria’s Secret show, which they were able to experience live yesterday.
