Milwaukee Bucks star Damian Lillard has agreed to a lifetime contract extension with sponsor Adidas, sources told Reuters on Wednesday. ESPN.
While Lillard’s deal with Adidas expired last offseason, his rep, Aaron Goodwin of Goodwin Sports Managementnegotiated a new agreement with company officials.
Lillard played alongside Giannis Antetokounmpo to help the Bucks win the NBA Cup on Tuesday in Las Vegas. Lillard is averaging 25.7 points, 7.5 assists and 4.5 rebounds per game this season.
Lillard joins LeBron James, Kevin Durant (Nike) and Stephen Curry (Under Armour/Curry Brand) as active NBA players with lifetime shoe endorsement deals. Goodwin also negotiated the first deals for James and Durant with Nike.
The 34-year-old now exceeds $600 million in salary and sponsorship income.
He has been linked to Adidas since entering the league in 2012. Lillard, who played his first 11 seasons with the Trail Blazers, has established himself as a fixture in the Portland community thanks to Adidas and numerous initiatives.
Adidas announced this year that it had named the gymnasium court at the company’s headquarters after Lillard.
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