Antoine Dupont and Isabelle Ithurburu appear together in an advertisement for a cryptocurrency operator.
Like Léon Marchand, Kylian Mbappé or Teddy Riner, Antoine Dupont has become one of the icons of French sport. If during the last World Cup, the Blues stalled in the quarter-finals, (cruelly) beaten by South Africa, the captain of the XV of France has entered a new dimension.
And his Olympic title won with the Blues of 7 in Paris obviously further strengthened his new status. And for a year, brands have been fighting over the Toulouse scrum half. Adidas, Volvic, Casino, Tissot, Land Rover, Serge Blanco or Pure Essentiel: these are some of the sponsors of the former Castres.
The list grew even longer this summer.
Antoine Dupont has indeed become the ambassador of Bitpanda, a cryptocurrency operator. “Trust is an essential vector of performance. It is super important for me to know that I can count on the people around me and that also works for all my partners. So to have a platform like Bitpanda that allows people to invest with confidence, it’s reassuring”had justified the native of Lannemezan.
The new campaign features Antoine Dupont and Isabelle Ithurburu
The Austrian cryptocurrency unicorn took the opportunity to launch a cross-channel campaign. But the star of the French XV is not the only one on display. Bitpanda has indeed signed partnerships with other renowned ambassadors such as the players of Bayern Munich in Germany or those of AC Milan in Italy but also the Austrian and Swiss tennis players Dominic Thiem and Stan Wavrinka.
And in France, Antoine Dupont must share the spotlight with Isabelle Ithurburu, the former presenter of Canal Rugby Club and now at the helm of 50’Inside on TF1. The two rugby stars appear in the spot broadcast for a few days in France, which did not go unnoticed.
