It is a gala match – and it is an understatement – which is emerging, Wednesday January 29, 2025 in Roudourou, in Guingamp, where the Brestois 29 stadium will welcome, for the last day of the league phase, Real Madrid. A meeting for which, as for the others since the start of the European adventure, the Finistérien club has put a collector scarf on sale. Normally in the colors of the two teams. Except that this time there is a problem. And size.
The other seven clubs but not real
Because, unlike all the other products marketed since the start of the competition, the Real Madrid badge does not appear on those around this long -awaited match. No more, moreover, than on the scarf with the logos of all the opponents that the Brest stadium faced this year in the European Cup: from Sturm Graz to Shakhtar Donetsk via Salzburg, Le Bayer Leverkusen, the Sparta Prague, Barcelona and the PSV Eindhoven.
A constraint to which we had to adapt for a Brest stadium which did not have his say in history. No more than Lille who also played Real Madrid in the Champions League without being able to exploit the logo of the Spanish club. But why was there no problem for the other teams and there, yes? “It's simple,” replied the Brest stadium. We buy derivative products via UEFA official suppliers and take products in their Champions League catalog. In our opponents, only Real did not give its agreement to the supplier licensed UEFA so that its logo is used ”.
A decision linked to tensions between the Madrid club (largely in favor of the creation of the Super League, a closed competition that would compete with the Champions League) and UEFA? Real has never officially explained its position. But the open conflict between its president and the European body is no secret. In November, Florentino Pérez had still pulled red balls on UEFA.
-For its part, the Brest club indicates that it has never been in direct contact with Real Madrid on these questions of merchandising and derivative products. This obviously did not prevent him from providing scarves for this undoubtedly historical meeting. But without the logo. “We just had the right to put” Madrid “, not even” real “,” says Brest. In Ligue 1, only Paris-Saint-Germain refuses that its badge will be used to make match scarves.
