Arriving in the world of football in 2015 and supplying equipment to LOSC since the 2016-2017 season, New Balance is committed to two new European teams.
The first equipment manufacturer to win the three European competitions (Champions League, Europa League, Conference League) thanks to the good results recorded by Sevilla FC (2015-2016), Liverpool (2019) and AS Roma (2022), New Balance is expanding its galaxy.
Le Bayer Leverkusencrowned German champion in 2024 for the first time in its history, recently formalized the signing of a major contract (6-7 million euros annually over a period of 5 to 6 years) with the American brand. The club ended its partnership with Castore (€4.5 million until 2027) due to its inability to produce enough stock to meet the growing demand of its supporters. A break clause had been activated.
In the coming weeks, it is Atalanta Bergame which should come under the New Balance flag. The current contract which links the Bergamo club to Joma runs until the end of the 2024-2025 season and, according to information revealed by FootyHeadlinesthe American equipment manufacturer will take over from the next financial year. The duration of the contract, nor its amount, have however not been revealed.
As a reminder, the equipment manufacturer New Balance is linked until the 2025-2026 season with the LOSCwhich will make him become the most faithful partner of the Dogues at this level, ahead of Puma (1979-1988) or even Le Coq Sportif (1968-1975). This longevity is also marked on the European scene with 42 matches under his belt, a bit less than the 44 games accumulated by Kipsta during his years of collaboration. In addition to the Lille team, clubs such as FC Porto, Al Sadd and Cardiff City are also equipped by New Balance.
