Axel Meunier, Media365, published on Thursday November 21, 2024 at 2:50 p.m.
In great financial difficulty, Olympique Lyonnais is giving itself a little breathing room with the official announcement of its new partnership with the tool brand Stanley until the end of the season.
While Olympique Lyonnais, in search of new financial resources, is going through a period marked by sporting and economic challenges, the club announced this Thursday a strategic partnership with the tool brand Stanley for the 2024-2025 season. Welcome support for the Rhone team, which must meet the requirements of the National Directorate of Control and Management (DNCG) in terms of financial management, under penalty of being inflicted with administrative relegation to Ligue 2, in addition to its ban recruitment this winter according to The Team. If the precise amount of the agreement has not yet been revealed, its outlines, on the other hand, promise a fruitful collaboration for both parties. The Lyon brand will benefit from extensive visibility thanks to displays on the screens of Groupama Stadium, during match broadcasts, and on the club's digital media. It will also be able to rely on OL players for joint marketing campaigns and will be able to carry out specific actions aimed at supporters.
A strategic alliance between two Lyon players
This partnership, orchestrated by the Sportfive agency, is part of a local logic since Stanley is based in Lyon. Cyrille Groll, director of commercial activities at OL, welcomed this alliance in a press release: “We are happy to welcome Stanley, a recognized brand particularly attached to Lyon, to our community of partners. Our common values of high standards and permanent pursuit of performance will allow us to build close collaboration to achieve our respective objectives This commitment demonstrates mutual confidence in our business and club projects. This new collaboration brings a rather positive dynamic in a period where the current fifth in Ligue 1 is in financial difficulty. As a reminder, Les Gones' debt amounts to more than 500 million euros. It remains to be seen how John Textor intends to redress the balance.
