The Girondins de Bordeaux club has announced the signing of two new premium partnerships with the companies Adecco and Akkodis. These recognized brands, whose logos will now appear on the shorts of the men’s team playing in National 2, join the club with a common commitment, based on shared values such as “team spirit and tenacity” as the club announces: “More than a partnership, it is a mutual commitment based on common values both on and off the field,” underlines the official Girondins press release. For the Bordeaux club, this support is essential, not only to strengthen its image but also to benefit from the support of renowned partners in their field.
Disastrous timing
However, the announcement of the arrival of Adecco, specializing in temporary work, sparked strong reactions among supporters. Indeed, the coincidence with the recent dismissal of 97 employees within the club did not fail to unleash criticism on social networks. This situation creates a discrepancy that is difficult to ignore, reinforcing the fans’ frustration with the club’s management, already experiencing tensions. The choice of this partnership, in a tense social context, appears to some to be clumsy, and contributes to widening a growing gap between the Bordeaux management and its supporters.
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To summarize
The Girondins de Bordeaux club has announced the signing of two new premium partnerships with the companies Adecco and Akkodis. These recognized brands, whose logos will now appear on the shorts of the men’s team playing in National 2. However, the announcement of the arrival of Adecco, specializing in temporary work, sparked strong reactions among supporters.
