According to neuro-cosmetic brands, beauty products targeting “mental health” could act on the brain as much as on the skin.
Treating your mental health without going to therapy but by applying a myriad of creams and serums, myth or reality? According to Selfmade, a brand that sells a kit that oscillates between therapy and skincare, it goes without saying that the ritual works. For only $65, it sells a serum that improves “safety and comfort with yourself,” deciphers “The Atlantic” in an article, a moisturizer that “promotes awareness that negative past experiences and emotional states can persist throughout your life,” all accompanied by a best-selling book on relationship psychology. Thus, the kit promises to restore confidence in yourself and your relationships.
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A link between the skin and the brain?
Beautiful skin and stable mental health are therefore two linked elements, according to several skincare brands. In “The Atlantic”, we can read that certain agents present in beauty products sold as being “good for mental health” would have a direct effect on the brain. For example, the molecule 5-HTP, present in a plant called griffonia. This would promote the creation of serotonin, thus offering “happier, healthier and more joyful skin”, according to the brand CAP Beauty. In fact, the ingredients present in these products allow, on a small scale, to…
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