Posted on January 26, 2025 at 09:55. / Modified January 26, 2025 at 09:56.
5 min. reading
Looks like a toy. The car sits behind a showcase in Vevey, in the offices of Holdigaz, the main shareholder of the company that built it, Softcar SA. Its blue plastic body differs from all the others. Its almost fluorescent pigment evokes a Lego, even a swatch, we want to touch it to better feel it. Inside, four turquoise seats flocked with a Swiss flag, a fart steering wheel that can be recycled with our old bottles. The dashboard of explosive simplicity comes down to a screen. The rest is in recyclable polymer.
“With the softcar, you have to forget everything you know about cars, make a clean sweep,” sums up Nicolas obliged, the company’s interim director, who came to present the beast on January 20. “There are no equivalents on the market.”
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