The communications of the National Rally (RN) have their own sense of priorities. Rather than a message on the climate catastrophe that fell on Mayotte, or a return to the reception by the new Prime Minister, François Bayrou, of his leaders, Marine Le Pen and Jordan Bardella, two days earlier, the far-right party preferred to devote the e-mail to its members on Wednesday, December 18 to yet another point on the sales of the book (What I’m looking forFayard, 324 pages) of its president.
Since November 9, Jordan Bardella has sold 140,000 copies of his work. “A great popular success”boasts the RN, which nevertheless forgets to thank its supporters for their contribution, not always voluntary, to this editorial success.
To stimulate his literary business, Jordan Bardella has never skimped on the use of his party’s resources, its image, its means of communication and its files of members and sympathizers. On the same day the book was released, the internal loop of “digital mobilization” invited to flood the platforms for purchasing maximum notes to counter the alleged « raid » led against him by the left. The next day, an RN meeting in Lot-et-Garonne preceded, like other events after it, an endless sales and signing session. But the help of the RN and its members in depleting book stocks took another turn from November 29.
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