DECRYPTION – Imported from the United States by Amazon, this promotional event kicks off the Christmas shopping marathon. It forces brands to review their economic model.
« The Black Friday I didn't really believe it, and it works really well ! » Guest, this Sunday, of the “Grand Jury RTL-Le Figaro-M6-Public Sénate”, Michel-Édouard Leclerc, spokesperson for the leader in food distribution, did not hide his satisfaction: Saturday, « we were already at + 14 % of turnover compared to last year ». Few merchants have decided to wait until Friday November 29, the date on which Black Friday falls this year, to apply mega-promotions on a series of products.
Since last week, brands have launched a veritable advertising campaign in the press, on TV, on the radio, on the internet and, of course, in their departments to attract customers. And sound the start of the end-of-year shopping marathon with fanfare. « Black Friday has obviously become the number one highlight ahead of sales…
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