– Tell us in a few words about your Instagram page.
– BODZARI, an Instagram page dedicated to automobiles, reviews, news, motorsport, which aims to share and popularize this passion and this industry and to grow the automobile culture in Morocco.
– Tell us about your journey before becoming an influencer. What is it and what brought you to this profession?
– Before starting this job as a content creator, I was and still am, a digital marketing manager with more than 10 years of experience to date. After investing a huge amount of time and money, I made the decision, in 2022, to turn my passion into a business. The main reasons? A still small niche, a virgin market to develop, a decision part of a desire to be among the precursors of the creation of 100% automotive content in Morocco, but also to have a return on investment and to make it a source of income.
– Where did this passion for automobiles come from? Do you have a slightly more pronounced taste for premium?
– I have always been fascinated by cars, from a very young age, I even remember the first cars that caught my attention, the 4x4s with a spare wheel behind. Currently, I have a slightly more pronounced taste for sports cars, but especially classics which, in general, represent the heritage and history of a brand.
– What automobile brands are represented on your channel, do you have a preferred segment or range?
– The brand most present on my page is Porsche, my favorite car brand. I have a particular preference for their flagship range, the 911, more precisely the Turbo S and GT3 models. Only people who have tried one of these models will understand.
– Your videos are very educational and deal a lot with the practical aspect, what is the model chosen to present cars or other and how does it best suit the audience?
– The format of my videos is short and straight to the point, highlighting options that I deem practical for my daily life and that of a potential buyer. The script and the hook are however adapted to the type of vehicle and/or the subject of the video. The format may change depending on the community’s consumption habits as well as the trends and data collected.
– What do you think of the automobile market in Morocco, do you find it dynamic and does the proportion of electric vehicles seem sufficient to you?
– The automobile market in Morocco is growing, a real hub for manufacturers who are increasingly considering coming to settle in Morocco and even manufacturing their models here.
The electric market is not yet in line with the sales objectives of the brands, insufficient or defective charging stations, an unsuitable overall infrastructure as well as other parameters which do not encourage the Moroccan consumer to opt for the electric. Hybrid ranges remain a good compromise.
