The mobile financial services market has changed profoundly following the arrival of new players and the emergence of new services. The arrival of Fintechs has disrupted the Mobile Money industry via an OTT (Other The Top) approach and generally very low prices. Increased demands from regulators and customers, as well as the need for acceleration compared to competitors, who have finalized the separation and integration of their mobile financial services activities, have encouraged the adoption of a transformation program and the desire for verticalization at OMEA (Orange Middle East & Africa) within an Orange Fintech SA holding company.
The ambition of verticalization, through the Orange Fintech holding company, aims to centralize assets and better support EMEs (Electronic Money Institutions) by responding to increasingly strong regulatory demands, by consolidating existing entities, by pooling resources, and promoting a specific business line. The Orange Fintech SA holding company is a shareholder in OAP (Orange Abidjan Participations, holder of shares in Orange Bank Africa), and owns 100% of OMG (Orange Money Group).
OMG is responsible, in conjunction with the entities OM (Orange Money), OBA (Orange Bank Africa), OMIG (Orange Microfinance Guinée), of defining the strategy for mobile financial services in the MEA (Middle East & Africa) zone, of manage the proper execution of the transformation plan, support the risk management and compliance plans of EMEs, OBAs and MFIs, and develop new activities generating income and profitability in the Fintech field at MEA.
OMG aims to support MFS (Mobile Finance Services) subsidiaries and entities.
CONTRACT
Senegal
