When Wicked.com replaces WickedMovie.com by mistake
On the packaging of the dolls, Mattel wrote Wicked.com as a reference site instead of WickedMovie.com. This slip of the tongue has unexpected consequences: Wicked.com is a site reserved for those over 18 years old. Even if the site’s home page does not display any explicit images, this confusion has created discomfort for the toy brand, especially in the United States where vigilance on products intended for children is particularly strict.
Mattel apologizes and advises hiding the link
Aware of the confusion caused, Mattel quickly issued a press release to apologize for this “regrettable mistake”. In a statement relayed by CNN, Mattel advises parents to “discard the doll packaging or hide the link” to prevent children from inadvertently accessing them. The brand also invites concerned consumers to contact its customer service for more information.
Dolls that will stay on the shelves for the holidays
Although the dolls have been removed from online sales, those in stores will take longer to remove from the shelves. With the end of year holidays approaching, these dolls are likely to find themselves under many Christmas trees. Mattel hopes that this measure will be sufficient to limit the impact of this error, but some unhappy parents fear seeing this blunder turns a Christmas gift into a bad memory.
Wicked: an event film in theaters from December 4
The highly anticipated film Wicked will be released in French theaters on December 4. With Ariana Grande in the role of the witch Glinda and Cynthia Erivo in the role of the witch Elphaba, the film promises a dive into the world of The Wizard of Oz. Matteldespite this error, intends to take advantage of this craze by developing a range of derivative products.
Swiss
