American pop megastar Taylor Swift dominated the MTV European Music Awards on Sunday evening by picking up four awards, during a ceremony celebrating the big names in world music in Manchester.
The 34-year-old artist, who was not present, won in the categories: artist of the year, best collaboration (with rapper and singer Post Malone), best pop artist and best live artist. In a pre-recorded message, the “Shake it off” singer expressed her “sadness” at not being able to be present. “The fact that you won the tour, the album and the video (for the “Fortnight” clip), it’s just incredible,” said Taylor Swift, saluting her compatriot Post Malone.
Ariana Grande Pop Artist of the Year
Leading the nominations – seven in total – Taylor Swift, however, lost to Ariana Grande in the pop artist of the year category. These awards are in addition to those won throughout 2024, including a fourth Grammy in February, for album of the year, a record in the history of this award. Not to mention his gigantic “Eras” tour, the most lucrative in music history.
A record year for the thirty-something who was also crowned with the title of Personality of the Year in December 2023 by Time magazine.
Nemo wins Best Swiss Act
The Biel-based artist Nemo, winner of Eurovision 2024, won the Best Swiss Act prize at the MTV European. Stress, Priya Ragu, Faber and Benjamin Amaru were also nominated.
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Singer Tyla leaves with three awards
The ceremony opened on Sunday, November 10 with the impressive performance of the American Benson Boone, winner of the title of revelation of the year. South African singer Tyla won three awards, including best R&B artist.
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The other surprise comes in four letters: Lisa. A Thai K-pop artist, a true global musical phenomenon. She won in two general categories, including best collaboration, for her title “New Woman” with the Spanish singer Rosalia, and largest fan base, ahead of Taylor Swift and her army of “Swifties”. The song of the year trophy went to American Sabrina Carpenter for her summer hit “Espresso”.
Eminem, back in 2024 with a new album, won the trophy for best hip-hop artist for the tenth time. In the rock category, Liam Gallagher, legendary voice of the group Oasis, won. And it was Lenny Kravitz who won the best rock artist award with his album “Human”.
An edition dominated by Anglo-Saxon artists
This edition, which was intended to be international with the presence of Lisa or the Nigerian Ayra in general categories, remained dominated by Anglo-Saxon artists. Latino artists, purveyors of global hits, have not established themselves in any general category. In the Latin music category, Mexican artist Peso Plua won against Shakira and Karol G.
The French Snake and David Guetta, both nominated in the electronic music category, also left empty-handed, the trophy having been awarded to Calvin Harris.
In the France category, the interpreter of “Djadja”, Aya Nakamura, one of the most listened to French-speaking artists in the world, lost to Pierre Garnier, revealed in the eleventh season of the show Star Academy.
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