A very influential communicator in the French employers’ sector, Patricia Goldman, who supports and advises business leaders and decision-makers in their communication strategies, including figures such as Kylian Mbappé as well as companies like Air France and Renault, now demonstrates a particular interest in the Moroccan and West African markets. Its eponymous agency recently signed a representation contract with Jaoued Boussakouran, director of the influential communications agency Apostrophe in Morocco, with the aim of developing its activities in these markets.
For nothing in the world, French communicator Patricia Goldman and her teams would not have missed the recent state visit of President Emmanuel Macron to Morocco. Founder of the agency that bears her name, Patricia Goldman has been providing personalized advice to major executives, decision-makers, major companies, leading cultural players and innovative startups for nearly 25 years. She participated in this event alongside around forty major French bosses as well as Moroccan business leaders, taking advantage of the numerous business meetings organized in Rabat.
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An expansion strategy towards Africa
For this expert in image strategy and media influence, founder of an independent communications consulting agency, this event was a dream opportunity, she who has the Moroccan and West African markets in her sights.
Indeed, a few weeks before this presidential visit, Patricia Goldman signed a partnership with Jaoued Boussakouran, director of the influential communications agency Apostrophe, based in Casablanca. The latter will now represent Patricia Goldman’s Parisian agency in Morocco and West Africa, which aims to develop its activities in these markets.
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A prestigious client portfolio
Considered today as the favorite communicator of French bosses, Patricia Goldman has supported footballer Kylian Mbappé in the media communication of his news and events, as well as news from its association “Inspired by KM”.
In addition to the most famous French footballer, Patricia Goldman counts among her clients Alain Afflelou, Marc Simoncini, founder of Meetic, Antoine Frérot, chairman of the board of directors of Veolia, Air France, Renault, and many others.
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Jaoued Boussakouran, an actor in influential communication
The influential communications agency Apostrophe, based in Casablanca, which will be Patricia Goldman’s relay in Morocco, has been managed for eleven years by Jaoued Boussakouran. A graduate of the Aix-en-Provence Institute of Political Studies, the latter worked in the French high administration before joining, in 2009, the Moroccan group Actif Holding as administrative and financial director. This experience allowed him to build a solid network in Moroccan economic and political circles.
Politically engaged, Jaoued Boussakouran is one of the founders of the En Marche movement in Morocco and was the referent for Emmanuel Macron’s party in the Maghreb and West Africa. On the associative level, he is general secretary of the Paris-Casablanca club, and has organized several high-level meetings between French and Moroccan personalities. He is also founder and treasurer of the Maison de la Diaspora.
Since 2013, he has managed the Moroccan subsidiary of Apostrophe Influence, specializing in public relations and strategic communication, with branches in Paris, Marseille, and Casablanca. Apostrophe supports its clients, including CAC 40 groups, startups and professional federations, in media coverage, intermediation and crisis communication. The agency, which advises numerous elected officials and companies, also offers support to large companies and organizations wishing to establish themselves in Morocco and French-speaking Africa.
