Many in the Champagne appellation area remember the fall of 2019. To denounce European aid, particularly to the aircraft manufacturer Airbus, Donald Trump ordered a series of retaliatory measures. They took the form of customs taxes on imported products, including non-sparkling spirits and cheeses. The ax had not fallen on the champagne.
In his 2024 campaign, candidate Trump promised new measures protecting the United States. “These are just general words but a threat looms and we will be vigilant”reacts David Châtillon, president of the Union of Champagne Houses (UMC). Like Maxime Toubart, president of the General Union of Winegrowers (SGV) who preferred to reserve his response, his UMC counterpart is attentive but not alarmist. Even though the United States represents the leading export market for the profession, with more than 33.5 million bottles shipped in 2022.
“There is a new Trump administration but also a new European Commission, we must not forget thatcontinues David Châtillon. We call on both administrations for a constructive transatlantic dialogue, in the interests of both parties. » And the president of the UMC cited the repercussions that an increase in the price of champagne could have on the American market: “Logisticians, restaurateurs, event specialists… The activity would be penalized in the United States too. »
