GITEX Africa 2024: Holmarcom creates AI Institute and signs a strategic partnership with Microsoft

GITEX Africa 2024: Holmarcom creates AI Institute and signs a strategic partnership with Microsoft
GITEX Africa 2024: Holmarcom creates AI Institute and signs a strategic partnership with Microsoft

Friday, May 31, 2024 at 2:43 p.m.

Marrakech – The Holmarcom group announced the launch of AI Institute, a training center specializing in the field of Artificial Intelligence based in Casablanca, as well as its partnership with Microsoft to offer certification programs.

This initiative, which opens the way to learning and professional development opportunities in a rapidly expanding field, aims to contribute to strengthening innovation within Moroccan companies, indicate Holmarcom and Microsoft in a joint press release.

Its mission is to develop essential skills to facilitate the transition to an increasingly technology-driven professional world, through certification and scalable programs.

In addition, the strategic partnership between Holmarcom and Microsoft illustrates the common vision shared by the two entities which aim to provide training programs adapted to the needs of the Moroccan market and in line with the latest technological developments.

“Artificial Intelligence being currently one of the main levers of growth and performance both professionally and economically, it is essential to acquire the latest skills in this area to remain competitive and successfully face the challenges and to the challenges of this 21st century” declared the general director of the Holmarcom group, Karim Chiouar, quoted in the press release.

For her part, the country manager for Microsoft Morocco, Salima Amira, estimated that the partnership with Holmarcom and AI Institute “presents a unique opportunity to boost Morocco’s digital capabilities and stimulate local innovation”.

“Skills development is the cornerstone of building a robust Moroccan AI vertical and the key to our ability to take advantage of global transformation and harness the potential of the new AI economy. We are confident that this collaboration will allow us to have a significant impact on a large scale,” she added.

Microsoft’s expertise and know-how constitute a guarantee of quality and excellence, which will make it possible to offer advanced training, internationally recognized certifications and privileged access to the latest technologies and solutions in the field of Intelligence. Artificial.

AI Institute will also collaborate with the DynIT firm in order to benefit from the expertise and skills of consultant-trainers accredited by Microsoft.

AI Institute’s training programs are designed to cover different areas related to AI and accommodate all skill levels, providing maximum flexibility through a hybrid model of in-person and online sessions.

Certified by Microsoft, these training courses aim to open the way to new professional opportunities and to equip economic players with new skills likely to promote an environment conducive to innovation.

Furthermore, in addition to personalized support for the training needs of companies, AI Institute will house an examination center, offering official validation with recognized certifications.

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