Fruit Attraction 2024: A record of participation and dynamism for the fruit and vegetable industry.
The 16th edition of Fruit Attraction, organized by IFEMA MADRID and FEPEX, ended on October 10, 2024, with historic participation. More than 117,000 professionals from 145 countries gathered in Madrid for this key event in the global fruit and vegetable sector, marking an increase of 13% compared to 2023. This fair has established itself once again as an essential place for the promotion and marketing of fresh products.
International and national expansion
The fair welcomed 2,201 exhibitors from 59 countries, spread over 70,254 m², a growth of 10% compared to the previous year. Spain, and more particularly Andalusia, was in the spotlight as an invited region, with 55% of the exhibition area dedicated to national producers. Autonomous communities such as the Valencian Community, Murcia and Catalonia have also marked their presence, consolidating Spain’s position as a European leader in the sector.
The international component was not left out, with 45% of the space dedicated to foreign exhibitors, notably from Italy, France, Germany and the United Kingdom, but also from emerging countries such as Peru, Morocco and Saudi Arabia. The internationalization of the event was illustrated by a 22.5% growth in international pavilions.
Space Innova&Technew to this edition, highlighted the latest technological advances in the sector, with particular attention paid to biotech solutions and agro-smart innovations. This new space also welcomed award-winning companies as part of the Innovation Hub Awards.
Among the strong growth sectors, Fresh Food Logistics Field recorded an impressive increase of 26%, while the Auxiliary Industries Zone increased by 4%.
A program rich in events
Fruit Attraction 2024 offered an international platform with initiatives like the International Guest Programwhich attracted 700 major buyers from 70 countries, thus reinforcing the role of the fair as a vector of growth on a global scale. China and Saudi Arabia, guest countries of this edition, occupied a preponderant place in trade. Among the highlights, the World Lawyer Congressbringing together 400 professionals, has established this fruit as one of the flagship products of publishing.
With 49% international visitors, the 2024 edition marked a new record in terms of quality and professionalism of the participants. The culinary demonstrations offered a gastronomic immersion, with showcooking highlighting the diversity and quality of the products on display.
Read also: Morocco highlights its know-how at the 16th “Fruit Attraction” Fair in Madrid
Finally, for the first time, prizes were awarded to reward the best stands. The winners include countries and regions such as Brazil and Ecuador, as well as companies and institutions.
With record participation, landmark innovations and growing international expansion, Fruit Attraction 2024 confirms its central role in the global fruit and vegetable sector, while strengthening links between producers, distributors and buyers around the world.
