Amazon has just announced news that could shake up the streaming landscape: Apple TV+ will be available this month as an add-on subscription to Prime Video. This strategic alliance between these two giants marks a turning point in the streaming industry.
Amazon made a rather surprising announcement: Prime members will be able to subscribe to Apple TV+, a competing VOD service, directly from the Prime Video application. It will be abouta paid option, for $9.99 per mes, but which should greatly simplify access to Apple’s streaming service. This integration will offer subscribers access to the entire Apple TV+ catalogincluding hit series like “Severance,” “Ted Lasso” and “The Morning Show,” as well as movies and live sporting events.
Mike Hopkins, senior vice president of Prime Video and Amazon MGM Studios, presents the initiative as a natural extension of Amazon’s strategy to enrich users’ streaming experience within a single application. For his part, Eddy Cue, senior vice president of services at Apple, assures that this will allow make Apple TV+ accessible to as many viewers as possible.
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Apple TV+ could become even more popular thanks to Amazon
This partnership is particularly important for Apple TV+, which is still struggling to compete with market leaders like Netflix, Prime Video, and Disney+. According to analysts, the service has one of the highest subscription cancellation rates in the industry.
This new collaboration could therefore allow it to make the service more visible, and to reach Amazon’s immense user base. Moreover, this will finally allow Android smartphone users to be able to access Apple TV+ from a VOD application, since until now they had to use an Internet browser.
For Amazon, the addition of Apple TV+ enriches an already impressive catalog of over 100 streaming services available through Prime Video Channels. This strategy is part of Amazon’s ambition to become a global “entertainment hub”, as Hopkins clarified in his press release.
Although financial details of the deal have not been disclosed, it is clearly a win-win partnership: Apple gains visibility and growth potentialwhileAmazon strengthens its Prime Video ecosystem while certainly taking a commission in the process.
For now, Apple TV+ will only be available in the United States on Amazon Prime Video. The streaming giants have not announced when this initiative will be rolled out more widely around the world, but we can surely expect to see Apple’s VOD service land on Prime Video in the coming months in France.
