Forget City Bike Corridors (CVC). In Quebec, we will now have to talk about the VivaCité Corridors, according to the new branding municipal.
This is what the mayor of Quebec, Bruno Marchand, announced Tuesday morning during a conference organized in Quebec by Vélo Québec.
“Biking is not the goal. It is one of the objects, with active mobility and others, which can allow us to achieve our objectives,” he said in front of an already won over audience.
The mayor of Quebec, Bruno Marchand, announced a change in the “branding” of bicycle stations on Tuesday morning during a conference organized by Vélo Québec.
Photo Taïeb Moalla
According to him, “it is wrong to think that this is a use that is just for bicycles. It’s used for active mobility, it’s used for people who walk. It makes for calmer sidewalks. It serves to reduce air pollution. It helps fight road congestion. The effects are numerous.”
According to the City’s definition, the Vélo Cité Corridor, now called Corridor VivaCité (CVC), is “a network which relies on secure lanes, entirely reserved for cyclists, which ensure better sharing of public roads in order to limit conflicts between modes of transport. From 2024 and 2034, the Municipality aims to gradually implement 150 km of HVAC.
No shame
In recent weeks, the mayor insisted to his teams that the term “bicycle” should not appear in the new name. In his eyes, the broadest possible term was needed to include other forms of mobility such as pedestrian travel, for example.
“We want to be part of a more holistic dialectic. We keep the acronym CVC. There is no word “bike”, but it’s not because we are afraid or ashamed,” he said.
The mayor reiterated that we “are not waging war on anyone” and that the goal of his administration is to offer all travel options to citizens.
Mobility axes
Last week, during his visit to Zurich, Switzerland, Mayor Marchand had already mentioned Journal this imminent change of branding.
“We will come up with a new name in the coming weeks,” he said. It’s not cycle paths that we’re doing. These are not Vélo Cité corridors. What we are doing is active mobility axes which make it possible to correct accident-prone areas, improve the quality of life and reduce the impact of pollution in neighborhoods.”
He gave the example of the increase in the number of pedestrians on roads such as Chemin Sainte-Foy or Boulevard Laurier since the development of cycle paths in these sectors.
