– Hundreds of francs saved thanks to a student card
Three Geneva entrepreneurs are launching a digital reduction card for 16-29 year olds. Sensitive to student precariousness, they convinced 42 partner brands.
Published today at 6:58 p.m.
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DR
“The idea of creating Stoody was born when I was at university, I wanted to give a helping hand to students who often have difficulty meeting their expenses: insurance, dentist or telephone costs. or even furnish their room,” explains Vincent Moret, 28, at the origin of the reduction card with two other entrepreneurs, Sébastien Aeschbach and David Pivoda. Stoody costs 29 francs per year. In digital form, it allows you to have reductions in around forty businesses in Geneva.
“With the increase in the cost of living, I told myself that it was the right time to launch it,” continues Vincent Moret, also co-founder of Hop Delivery. The digital application does not only provide access to leisure activities, as is often the case with traditional student cards. It wants to meet societal needs such as mobility, care and health and even insurance.”
And the young man gave the example of the partnership concluded with the Pharmacie Populaire group. It grants a 15% reduction on contraceptive methods and hygienic protection.
In total, forty-two Geneva partners responded. Stoody’s ambition is to expand into French-speaking Switzerland by the end of the year. Vincent Moret wanted to reach young people aged 16 to 29. “Currently, the average age of a university student is 25, but in medicine, for example, we study until the age of 29.”
Major brands leaving
Entrepreneur Sébastien Aeschbach, owner of the shoe stores of the same name, insists on this desire to move away from the classic offer of preferential prices in bars, restaurants and clubs. “We wanted to touch on all the daily expenses.” An example? The reduction granted by Sunrise, which offers the “lowest telephone subscription in Switzerland”.
For the Up Mobile M subscription, count on 22.95 francs per month instead of 61.90 francs “For Stoody, this partner made a proposal that he would not make elsewhere,” enthuses the boss of the shoe stores. Same with the Raiffeisen bank which offers, when opening an account, a 50% discount on the CFF half-fare subscription, free admission to Swiss museums and a JBL speaker worth 50 francs .”
By combining offers, young people could save between 2,000 and 3,000 francs per year, according to Sébastien Aeschbach. The initiative also stands out from “GenèveAvenue”, the platform launched in 2018, which helped to revive small businesses during the Covid period: Stoody brings together large groups like Sunrise and Ikea.
The Swedish furniture giant offers discounts of 15% to 20% on the entire assortment of the store. La Coop City offers 20% on all its non-food products, household appliances, school supplies, clothing and even accessories.
Have fun too
David Pivoda, founder of the UNE agency and Airloop, the leisure center, further notes that two levels of offer exist; the “One shot”, valid only once, and the annual discount. “The 29 francs for purchasing the card are quickly amortized.” Intended to cover essential needs above all, the card is also used to treat yourself. Hideout, the brand that sells exclusive sneakers, is part of the lot.
The three entrepreneurs plan to strengthen the food offering. For the moment, the discounts only concern prepared meals (Edward’s, Ona Poké in particular); However, they want to extend it to health insurance as well as housing.
They specify that they do not receive any kickback on the offers. However, success already seems to be there since in two weeks, more than 800 students acquired the card.
More than 1000 students supported
Student precariousness is a reality in our canton. Figures from the Financial Aid and Student Employment Service of the Training and Student Division of the University of Geneva attest to this. They have increased sharply since Covid. Between 1000 and 1200 students are supported each year, for a total of 6 to 7 million francs, compared to 3 million in 2019.
The three entrepreneurs believe that the introduction of the minimum wage would have reinforced this situation of precariousness. “At more than 24 francs an hour, employers tend to hire trained professionals on a temporary basis rather than students for summer jobs,” regrets Sébastien Aeschbach. The minimum wage has broken the first step of employment.” For them, a salary exemption should be granted to them, like the agricultural sector.
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