Private radio stations stand together in the face of competition from digital giants

Private radio stations are closing ranks. « This is the very first time they have come together to speak with one voice. »underlines Régis Ravanas, the general director of audio activities of the M6 ​​group. On Friday, major French radio stations and regional stations will announce the creation of a new association, The Radio Alliance, in order to defend the radio medium in the face of competition from digital giants. Régis Ravanas was appointed president of the new entity. Christophe Schalk, head of Sirti, the independent radio union and CEO of Top Music in Alsace, will be vice-president of the Radio Alliance, and Cécile Durand-Girard, its general delegate.

« 51 million listeners turn on the radio every month. It’s more than 9 French 10, observes Régis Ravanas. The radio is also listened to almost 2 h 50 per day. Although it may be anchored in the lives of the French, this media, despite everything, is a little neglected. He is not heard…