From 2002 to 2004, Rob Shuter was the agent for the rapper accused of sex trafficking. Interviewed by the BBC, he paints the portrait of a man obsessed with fame and power.
« When Diddy winked at you and told you to come into the VIP section, you knew you were in for a great night »declares Rob Shuter, the artistic agent from 2002 to 2004 of the rapper accused of sex trafficking, rape, violence and forced prostitution during the parties he organized. In an exclusive interview with the BBC, he claims to have never witnessed the facts with which he is accused, but he paints the portrait of a man obsessed with power.
In the early 2000s, Rob Shuter claimed that Sean “ Diddy » Combs aka P.Diddy, at the height of his fame, was at a pivotal moment in his career. « He founded the Bad Boy Records label in 1993, representing artists like Notorious BIG and Usher. In 1998, he created the Sean John clothing line. He delved into perfumes, alcohol and even started a media company, becoming the host of several reality shows where he made people stars »he stressed.
“The way to get the most attention was to become the party king in New York. »
Rob Shuter, former agent of P. Diddy.
For the former agent, the rapper wanted to take advantage of the enthusiasm generated by his evenings to remain at the center of the entertainment industry. « He was just figuring out that the way to get the most attention was to become the party king of New York »reveals Rob Shuter. According to him, he was obsessed with a deep desire to remain famous. The rapper was the « ringmaster ».
The party mogul is now being held in a Brooklyn jail cell, a short distance from the Hamptons, where he once threw celebrity parties. Accused of sex trafficking, the start date of his criminal trial has been set for Thursday May 5, 2025. In parallel with this procedure, the 54-year-old rapper is also being sued in civil court by more than a hundred victims, including 25 minors at the time of the events, who accuse him of sexual assault. The rapper’s former agent claims that he never witnessed the facts with which he is accused. « I saw the consequences, the imbalance of power , he declared. What I haven’t seen is what is now being alleged, which is just horrible. »
“Diddy’s hobby is Diddy”
« The reason he was such a superstar is because he only thinks about Diddy. From the minute he wakes up to the minute he goes to bed », esteem Rob Shuter. Diddy’s hobby is Diddy. » The one who « considered a king “, had a deep fascination with the British royal family. The rapper kept framed photos of the princes in his New York apartment. The agent recalls being asked numerous times to call Prince Harry and Prince William to invite them to parties. He assures that the royal family has always rejected their proposals. « He wanted to become the most famous person in the world, and ironically, he is now »concludes the agent.
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