The two main actors of the Barbie movie, Ryan Gosling and Margot Robbie. JUSTIN TALLIS / AFP
FIGAROVOX/CRITICISM – By mixing feminist combat and the hypersexualization of women, director Greta Gerwig signs a film against men that is sorely lacking in subtlety.
Anne Guerry is a student at the Ecole Normale Supérieure in Lyon.
In recent days, some passers-by have been able to see sometimes endless lines in front of cinemas, but it was not for Christopher Nolan’s new film, Oppenheimer on the invention of the atomic bomb in the United States.
These giant queues were rather dotted with candy pink perfectos, flashy miniskirts and sequined tops, like the dress style of the famous Barbie doll marketed in 1959 by the American company Mattel. 64 years later, the American company orders a film to promote its doll, and entrusts the project to feminist director Greta Gerwig. After a frenzied promotion (we could see a Barbie house on Airbnb, collaborations with many clothing brands, pink menus at Burger King, a google page that appears in pink during searches related to the film), the objective therefore seems to have been achieved: the bimbo doll is once again talking…
This article is for subscribers only. You have 81% left to discover.
Want to read more?
Unlock all items immediately.
Already subscribed? Login
