The Pierer Industrie AG group, parent company of KTM, is going through a period of financial turbulence. The restructuring procedure opened in November 2024 has direct repercussions on the sporting commitment of the Austrian brand, particularly in MotoGP.
The group Pierer Industrie AGparent company of
KTMis going through a serious financial crisis. With a net debt reaching 1.5 billion euros in 2024a European restructuring procedure was opened for avoid insolvency. This context requires KTM to review its strategy, including in the field of sport, while reaffirming its commitment to MotoGP.
The restructuring procedure, opened on November 25, 2024allows Pierer Industrie AG to present a recovery plan before December 27. This plan must detail the measures to ensure the sustainability of the group. Subsidiaries KTM
Components GmbH and KTM F&E GmbH are also involved, with the aim of preserve the core of KTM's business.
For several months, negotiations have been underway with shareholders, banks and investors to fill this deficit. Meanwhile, Pierer Mobility shares fell dramatically,
going from more than 60 euros in 2023 to less than 8 euros at the end of 2024.
Faced with this crisis, KTM reviews its priorities.
Hubert Trunkenpolzvice-president of the group
Pierersaid: “ in sports, the focus will again be on the main brand KTM. The KTM brand is unimaginable without motorcycle sport. » Husqvarna
has already left road competitions, focusing exclusively on off-road, especially in the United States.
KTM : « we have a contract with Dorna and we will respect our commitments for the next two seasons »
Pit Beirerdirector of KTM
Motorsportalso clarified: “ we need to manage motorcycle sport costs effectively. This means
reduce unnecessary expenses while
now our commitment in MotoGP and supporting the KTM brand. »
Despite the difficulties, Mattighofen's coat of arms affirms his intention to continue in MotoGP. drunken police
confirmed on Speedweek: “ we have a contract with Dorna and we will respect our commitments for the next two seasons.
Sport is our most important marketing tool. »
To guarantee this commitment, KTM benefits from the support of Red Bulla key partner who remains determined to support the team during this delicate period.
In an effort to rationalize, the Austrians are identifying possible savings without affecting performance on the track. Beirer gave concrete examples: “
we have reduced unnecessary costs, like dedicated GASGAS hospitality. Single rooms become doubles, and we eliminate pleasant but non-essential expenses. We do everything to preserve the essentials. »
Despite the challenges, KTM remains determined to overcome this crisis. Beirer underlined the importance of this period to strengthen the brand and maintain high quality standards: “ we build the best motorcycles.
If we learn to fight anywhere, it's in sport. »
KTM relies on strong partnerships and rigorous management to navigate this turbulent period while maintaining its place of choice in motorcycle sport. The future will depend on the group's ability to balance its finances while keeping its sporting heritage intact.
