From November 27, BURGER KING® France and KFC® France are launching a historic collaboration, a world exclusive, with the joint creation of a brand new burger available only in France: the BFF burger (Best Friends Forever). With a flame-grilled meat version exclusively at BURGER KING® and crispy chicken exclusively at KFC®.
From November 27 to December 16, the two brands decided to put their rivalry aside in order to jointly launch the “BFF burger” in all their restaurants in France (555 for BK, 379 for KFC®). An original and exclusive burger, with a common recipe but a major difference: it will be available with flame-grilled meat exclusively at BURGER KING® France and crispy chicken exclusively at KFC® France.
To announce this improbable collaboration, the brands saw the big picture.
First with a surprising teasing in restaurants where, for 3 days, customers of each brand have been able to observe strange anomalies in their favorite restaurants: KFC® buckets at BK, BK cups at KFC®, placemats KFC® at BK, BK burger packaging at KFC®,…
A “mindfuck” also pushed on TV last Sunday evening with the broadcast of enigmatic 6sec in which we find BK and KFC® teammates dancing together, without any explanation. Enough to arouse curiosity and drive everyone crazy.
Today, the two brands are finally lifting the veil on this operation, by doing what no one imagined they would do: becoming the best friends in the world for the duration of an operation.
An unthinkable friendship between the two brands pushed into national displays (OOH and DOOH), on their social networks, and also featured in a crazy TV film which features the music “ Why can’t we be friends? » from War, where we find employees singing in unison, arm in arm.
The campaign was imagined and orchestrated by Buzzman, with the collaboration of Havas Paris on social media, and mediated by the agencies Wavemaker and Havas Media.
ABOUT
BURGER KING® FRANCE
BURGER KING®️ France is successfully continuing to establish the brand in France; an ambitious project driven by a legendary product, WHOPPER®️, now available in a veggie version, and a unique concept, flame-grilled beef, fresh ingredients, burgers prepared to order. The Bertrand Group, French leader and independent in commercial catering in France, owner of the master franchise ensures the exclusive development on French territory of BURGER KING®️. With more than 550 restaurants, BURGER KING®️ France is successfully continuing its establishment, notably thanks to the 150 franchisees who help the brand grow every day.
KFC® FRANCE
Subsidiary of the Yum! Brands, KFC has been present in France for more than 30 years and has 379 restaurants spread across the country. Thanks to its 13,000 employees, the company serves more than 200,000 customers per day. A chicken specialist, KFC France offers its consumers an accessible offer based on quality products. These come from rigorously selected supply chains and cooked according to unique recipes and inimitable know-how. KFC France is a company committed to a process of continuous improvement in terms of nutrition, animal welfare and the environment.
BUZZMAN
Named “Best International Small Agency of The Year” in 2011 by Ad Age, “Agency of the Year” at Effie France in 2016 and 2021, “Most Creative Agency” in 2016, 2021 and 2022, “New Agency Model Creative” (elected by advertisers) in 2017, “Advertising Agency of the Decade” in 2020 then “Most Creative Agency” in 2021, 2022 and 2023 at the Grand Prix des Agencies of the Year and “Most Creative French Agency” in 2019 according to the BVA Limelight study, Buzzman is an advertising agency specializing in the creation of innovative concepts that push the boundaries of traditional advertising.
The agency, multi-awarded by the biggest international (D&AD, Cannes Lions, Eurobest, EFFIE, Clio Awards, etc.) and national festivals, is recognized as one of the most creative in Europe. Throughout the year, it supports clients such as BURGER KING® France, Uber Eats, BoursoBank, IKEA, Direct Assurance, Celio, Feu Vert, Free, Krispy Kreme, Columbus Café, La Vie™, Murfy, Max, Fixter, EPI, Adopt Parfums, Dacia, Les Sherpas, Pernod Ricard Group, Eden, Ulys, Waze, ACT-Alliance Contre le Tabac…
In 2016, Buzzman launched Productman, an agency for creating innovative, communicative and business-generating brands, products and services.
