Published on 20/12/2024 10:57
Reading time: 1min – video: 20min
The Chinese e-commerce platform Temu, which offers unbeatable prices, has 900 million users worldwide. How can it display such low prices? What are these products she sells worth?
With 900 million users worldwide, Temu, the new Chinese e-commerce platform, is one of the most spectacular commercial successes of the last twenty years. In just a few months, it has become the most downloaded shopping application in the United States but also in France, where 13 million consumers have already been won over.
The site offers 80,000 items at unbeatable prices, the majority of which are less than 2 euros. How is it possible to display such low prices? What pressure is applied to suppliers? And above all, what are these products sold on Temu worth? Would they be dangerous or even illegal for some in Europe? Under what conditions are these products manufactured? How do these manufacturers get inspiration to release several thousand new products for sale every month?
Behind this new platform which claims to be the rival of the American Amazon is Colin Huang, the second largest Chinese fortune. The journalists from “Special Envoy” investigated the underside of this application which is driving the world of commerce crazy, at the heart of “made in China” in the industrial areas of Jinhua and Canton.
A report by Marion Cieutat, Justine Jankowski, Jié Xiong, Julien Mercier, Marine Zambrano, Raphaël Mencuccini, Evan Caron for STP productions rebroadcast in “Special Envoy” on December 23, 2024.
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