The PS5 Pro is selling well, despite its crazy price

The PS5 Pro is starting its life with a bang. During its first month of marketing, Sony’s new console accounted for almost 20% of PS5 sales, all models combined, we learn. Ars Technica. A strong start for a console with a price almost never seen before.

In this single month, the PS5 Pro captures as much market share as the PS4 Pro during its entire marketing. Even more impressive, in Japan, the console sold 78,000 copies during its first week of marketing and in the United Kingdom, the device alone captured 26% of console purchases, all brands combined, over the month. of November.

A very big month of launch

Sony’s daring bet seems to have paid off for the moment, because, despite sales volumes 12% lower than the PS4 at its debut, the console still brought back to the coffers of the Japanese company 1, 5 times more liquidity. In its defense, the PS4 Pro was also sold about half the price of its successor.

Suffice to say that, despite its price considered excessive by many, the PS5 Pro seems to meet its audience without too much problem. It remains to be seen whether these extraordinary performances can be maintained over the long term or whether those eager for pixels and petaflops have all given up as soon as the console is released.

Can this last?

As Ars Technica recalls, even a console like the Wii U showed encouraging sales figures early in its life before becoming one of the most memorable flops in Nintendo history. In any case, Sony’s strategy of targeting “hardcore” users with the price of its PS5 Pro (as the company’s CEO admitted recently) seems to be bearing fruit for the moment.

To go further
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Despite its good sales figures, the PS5 Pro remains a particularly expensive console where each additional gigahertz costs a lot of money. A niche device in short… which seems to have found its audience perfectly well.