The Paralympic Games gold medalist has landed a partnership with the Kinder brand.
The Paralympic boccia champion, Aurélie Aubert, managed to land a first sponsor, thanks to her gold medal in Paris… and the appeal she launched with confidence on television.
This partnership, concluded for the year 2025 – but renewable with the 2028 Paralympics in Los Angeles as a horizon – was sealed with the Kinder brand, which belongs to the Italian agroindustrial giant Ferrero. Anything but a coincidence.
By winning gold and then extinguishing the Olympic flame at the Stade de France at the beginning of September, Aurélie Aubert became one of the figures of the Paris Paralympic Games, helping to popularize boccia, the bowls sport that she mastered.
After this gold medal, she also appeared on television, telling an anecdote: to motivate her, her coach used chocolates from the famous brand instead of the jack (the equivalent of the jack), and the method had bore fruit. She took the opportunity to launch an appeal for this brand to sponsor her.
Three months later, this became a reality for the athlete, as made official on Wednesday by Ferrero to AFP, confirming information from Le Parisien.
For Fausto Rotelli, director of external affairs for Ferrero in France, “the story is quite disconcerting and very beautiful”. On the evening of the show, “we were inundated with messages from employees who absolutely wanted us to sponsor it. It was born like that”.
The company will cover all of its sporting costs, management, travel, logistics, equipment for “to be able to envision the future through the lens of Los Angeles”he explained to AFP.
If the duration of this contract is one year, it is renewable because “the idea is really to continue to Los Angeles, to give it visibility, stability to face the future, because that’s the difficulty for para-sport athletes”supported by Fausto Rotelli.
This partnership will allow Aurélie “to be able to calmly look forward to the 2025 season, all international competitions, training courses, etc.”for her part commented to AFP Claudine Llop, Aurélie Aubert’s assistant and coach. “This is the first time we have had such a proposal. For our part, in boccia, I think it’s the first time. For Aurélie, it’s clear that this is unprecedented”.
At the same time, Aurélie Aubert becomes ambassador of the program «Kinder Joy of Moving» which, for 15 years, has encouraged young people to participate in sports.
