Since January 1, 2025, Crédit du Maroc has relied on a new strong ally, AtlantaSanad Assurance, to market insurance and savings solutions intended for its individual and professional customers. This partnership, sealed within the Holmarcom Finance Company group, embodies a major step in the strategy of synergies between the subsidiaries of this financial center.
By joining their expertise, Crédit du Maroc and AtlantaSanad aim to expand their respective market shares. On the one hand, AtlantaSanad intends to strengthen its growth thanks to access to the bank’s distribution channels, while Crédit du Maroc aspires to diversify its offers and improve the customer experience with fluid, digitalized journeys and products competitive.
The President of the Crédit du Maroc Executive Board, Ali Benkirane, underlines that this partnership meets the bank’s ambitions in terms of bancassurance and will help boost this key activity. For his part, Jalal Benchekroun, general manager of AtlantaSanad, highlights the complementarity of the two entities to offer real added value to customers, combining protection and savings.
This contract marks a strategic step for AtlantaSanad, already a historic partner of CIH Bank. Thanks to this new collaboration, the insurance company aims to see a significant increase in its performance and market share from 2025.
-For Crédit du Maroc customers, there is no need to worry: all guarantees and premiums remain unchanged, thus guaranteeing continuity in the commitments made. This partnership, in line with the objectives of Holmarcom Finance Company, illustrates the group’s ambition to offer integrated, innovative and high value-added solutions, while consolidating its leading role in the Moroccan market.
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