By LeSiteinfo with MAP
The number of nights of domestic tourism in classified hotels reached approximately 8.5 million in 2024, representing 30% of the total recorded in these establishments, the Minister of Tourism and Crafts indicated on Monday in the House of Representatives. and the Social and Solidarity Economy, Fatim-Zahra Ammor.
In response to an oral question on the promotion of internal tourism, posed by the Socialist – Opposition Ittihadi group, Ammor stressed that the main issue is to “promote internal tourism throughout the year, and not seasonally. , in order to allow Moroccans to benefit from the tourist assets of their country.”
Domestic tourism, she continued, has become a fundamental pillar of the national tourism sector, highlighting its growing importance during the health crisis linked to the Covid-19 pandemic.
In addition, Ammor specified that the 2023-2026 roadmap devoted two thematic sectors to internal tourism (“Seaside” and “Nature & discovery” with the aim of developing new tourism products adapted to purchasing power Moroccan tourists, while benefiting from cross-functional sectors and structuring projects.
-The minister also indicated that this roadmap includes a set of measures aimed at improving connectivity between the different Moroccan tourist destinations in order to open up certain regions.
Among these measures, Ammor cited the launch of new domestic airlines, the encouragement of investments in the tourist products most demanded by Moroccan tourists, as well as the strengthening of the promotion of internal tourism through the “Ntla9awfbladna” campaign.
S.L.
Morocco
