The French automobile market welcomes a new manufacturer. It is about Polestar. The vehicles of the former sports label Volvowhich since 2018 has become a full-fledged brand of the Chinese automobile group Geely, will finally be distributed in France.
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“We are already on the roads in 27 markets around the world, but this year we are adding one more. The year 2025 marks the start of our French adventure with the Polestar 2, Polestar 3 et Polestar 4 available to drivers in any of the markets 100% electric vehicles the most dynamic d’Europe »announcement Michael Lohscheller – l’ex-P-DG d'Opelof VinFast and the heavy goods vehicle manufacturer Nikola – became CEO of Polestar in October 2024.
Polestar arrives in France with an already very complete range. © Polestar
The development of Polestar France entrusted to the former boss of Opel France
In order to support the launch of the Polestar brand in France and its development, the Sino-Swedish premium electric manufacturer has decided to call on one of its executives. Indeed, the general manager of Polestar Iberia agreed to leave his position to take that of Managing Director of Polestar France.
-“I am very enthusiastic about this new project, proud to have been the person designated to lead a brand like Polestar whose launch on the French market has been obvious with its values of design, performance and sustainability,” noted Stéphane Le Guevel on his account LinkedIn. For the record, this leader is well known in the European automobile industry. Y included in France.
Stéphane Le Guevel becomes the first manager of Polestar France. © Polestar
Came to PSA Peugeot-Citroën in 1990, this graduate of ESC Brest held various international positions within the French automobile group and was notably general manager of Opel France between 2019 and 2021.
France
