Hyundai Motor Company organized the IONIQ Camp glamping event at White Camel Agafay, Morocco for the first time in North Africa. Building on the success of the inaugural event in the UAE, this experience demonstrated Hyundai’s commitment to combining IONIQ technologies with sustainable actions while honoring cultural and environmental heritage. This unique journey blended advanced technology and sustainable living, all powered by the IONIQ range.
For a two-day camping experience in the desert, the event brought together Moroccan guests from various worlds of travel, adventure, automotive and lifestyle. Highlighting Hyundai’s vision of eco-friendly mobility, the IONIQ 5 and IONIQ 6, fully electric and equipped with V2L (Vehicle-to-Load) technology, powered essential camping equipment such as lighting and appliances. household appliances, demonstrating that it is possible to live without a network in a practical and sustainable way. This real-world experience highlighted the innovation of the IONIQ 5 and IONIQ 6, offering an all-electric camping adventure.
“IONIQ Camp reflects the Hyundai brand’s vision for integrating electric vehicles into everyday life, creating opportunities for exceptional and sustainable adventures. Through this unique camping experience, we wanted to show how IONIQ technology enables eco-responsible travel while providing comfort and innovation,” said a representative from the Middle East and Africa headquarters of Hyundai Motor Company.
Camp IONIQ: A journey towards sustainability and innovation
Participants began their experience by collecting their IONIQ vehicles and camping kits from the Hyundai showroom in Marrakech, where they were given briefings on vehicle functionality, routes and safety instructions.
“The IONIQ Camp event reflects Hyundai’s commitment to innovation and sustainability,” said Saad Bezzate, Managing Director at Global Engines – Hyundai Morocco. “By leveraging advanced technologies like V2L, we are not only redefining mobility, but also discovering new ways to engage with nature responsibly. »
-The ride to camp showcased the impressive battery life and advanced technology of the IONIQ 5 and IONIQ 6, while the spectacular Moroccan desert landscapes provided an ideal backdrop for capturing content. Built on Hyundai’s Electric Global Modular Platform (E-GMP), these two models delivered exceptional electric performance and driving pleasure, with faster charging, extended range, improved interior space and superior handling.
This event was a true testimony to the innovation offered by the IONIQ 5 and IONIQ 6, in particular their V2L technology, which made it possible to power the entire lighting, entertainment and much more system during the 2 days of camping, for a fully electric and sustainable experience.
Building on the successful launch of the IONIQ range in Morocco, IONIQ Camp further strengthens Hyundai’s commitment to transforming mobility through sustainable solutions. By allowing participants to interact directly with the IONIQ 5 and IONIQ 6, the camp demonstrated how Hyundai’s advanced technology and eco-friendly design can improve everyday life and future travel. This experience connected participants to Hyundai’s vision for a more sustainable and innovative future, leaving them inspired and fully refreshed.
ABOUT GLOBAL ENGINES
Moroccan subsidiary of the Bugshan group founded in January 2000, Global Engines is the exclusive importer and distributor of all models of the Hyundai brand in Morocco. Global Engines was created with the main objective of establishing itself as an automotive reference in the Kingdom in terms of the quality of the offer and services. The company provides its customers with quality After-Sales Service, made up of highly qualified technicians to ensure a quality of service that meets Hyundai standards and processes.
