The ADT can in particular:
- organize development, engineering and communication strategies for the Morbihan department and partners,
- implement any action intended to promote the image, notoriety and overall attractiveness of Morbihan, both in France and abroad.
The ADT leads the department's marketing strategy in order to strengthen its tourism vocation and its attractiveness and provides technical support in the context of setting up operations or files initiated and monitored by the department:
- in matters of territorial action and culture
- in terms of promotion, communication and evaluation
The actions of the ADT du Morbihan are guided by the objectives of the marketing strategy which is expressed through numerous actions:
- communication campaigns
- a web marketing strategy based on a dynamic site and the animation of social networks
- supporting professionals in positioning their offer and marketing assistance
- the animation of sectors (Leisure in Morbihan, Morbihan Business and Green Morbihan)
France
