More and more Guadeloupeans are paying close attention to what they eat and what is on their plates. They are therefore part of the many consumers who favor local products. With this new phenomenon, short circuits are expanding more and more.
Ishmaël is attached to eating well. He chose the short circuit to distribute his products. Because this mode of consumption is attracting more and more fans. Good news for the farmer, his recent good habits are becoming lasting.
Ismaël Vouteau, farmer
©Guadeloupe
Direct transmission from producer to consumer. And which has many advantages. Ismaël is also proud of his virtuous production method.
Ismaël Vouteau, farmer
©Guadeloupe
Even if their sales do not yet match supermarket figures, no less than half of Guadeloupeans are turning more and more to local products. So this section dedicated to them is a success.
©Guadeloupe
Almost two years after its launch in Guadeloupe in May 2023, Mòso Tè La is growing on the success of proximity. Today, the brand is recording significant growth in its attendance. It offers a chlordecone-free guarantee.
Manuel Gérard, facilitator of the Guadeloupean inter-professional association for fruits and vegetables (Iguaflhor)
©Guadeloupe
Guarantees that encourage local consumption. Because the context of chlordecone pollution places automatic suspicion on all products.
But in this local market, there are sometimes other issues. And among the local products highlighted, we find foreign productions with very competitive prices. So the economic climate is pushing customers to review their priorities.
Mosleine Clément, manager of a vegetable store
©Guadeloupe
But everything can be considered a local product. There is no real regulation and that is the problem.
